Ad Stars 2016 | ||
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Design | Communication Design: Posters | Crystal |
Brand: Mercedes-Benz E-Class
Agency: Bbdo
Description: Crafted by over 1,200 engineers for over 48 months, the new Mercedes-Benz E-Class is designed to be the car of the future. The new model showcases safety features that put it one step ahead of the competition. The brief was to bring its futuristic safety features to life, in a way that mature audiences (45 years and above) could easily understand. One of the most interesting features is the new 360° camera ? a camera that gives the driver a complete left, right, front, rear and overhead view of the car’s surroundings.