Leo Burnett, Costa Rica has created this "Blood Adventures" campaign targeting tourist who where rewarded with free adventure activity packages after they donated blood.
Brand: Mi Sangre es tu Vida
Media: Online
Category: Public Interest, NGO
Agency: Leo Burnett
Geo: Costa Rica
Advertising Agency: Leo Burnett, San Jose, Costa Rica
Creative Director: Jorge Carrera
Art Director: Daniel Flores
Copywriters: Julián Robert, Bisay Vindas
Producer: Vernny Arguello
Published: September 2016