Kraft Case study BIS ON THE GO by Ogilvy Sao Paulo

BIS ON THE GO
The Case study titled BIS ON THE GO was done by Ogilvy Sao Paulo advertising agency for subbrand: Mini Bis Snacks (brand: Kraft) in Brazil. It was released in Dec 2011.
Advertising campaign for Kraft

Kraft: BIS ON THE GO

Brand
Mini Bis Snacks  (Kraft)
Media
Case study
Released
December 2011
Posted
December 2011
Market
Brazil
Industry
Confectionery & snacks, Snacks
Agency
Ogilvy Sao Paulo
Art Director
Erico Braga
Creative Director
Rubens Dias Filho
Copywriter
Rafael Donato Ogilvy Brasil

Credits & Description:

Category: Creative Effectiveness

Advertiser: KRAFT FOODS

Product/Service: MINI BIS SNACKS

Planning Director: Priscilla Ceruti (Ogilvy&Mather Brasil)

Planner: Tania Almeida (Ogilvy&Mather Brasil)

Chief Creative Officer: Anselmo Ramos (Ogilvy&Mather Brasil)

Creative Director: Rubens Filho (Ogilvy&Mather Brasil)

Account Director: Valéria Barone (Ogilvy&Mather Brasil)

Account Director: Mariana D'aprile (Ogilvy&Mather Brasil)

Account Assistance: Stephanie Barbato (Ogilvy&Mather Brasil)

Advertiser's Supervisor: Mark Clouse (Kraft Foods Brasil)

Advertiser's Supervisor: Mariana Perota (Kraft Foods Brasil)

Copywriter: Rafael Donato (Ogilvy&Mather Brasil)

Art Director: Erico Braga (Ogilvy&Mather Brasil)