One Show, 2016 | ||
---|---|---|
Direct | Consumer - Digital / Websites, Microsites & Banners | Merit |
Circle Awards 2016 | ||
Digital | Best Online App/Game | Silver |
Client: Momondo
Title: Clicktwo Travel
Category: Tourism / Travel / Transportation
Agency: Mccann / London
Chief Creative Officer: Rob Doubal, Laurence Thomson
Creative Director: Thomas Ilum, Sanjiv Mistry, Jamie Mietz
Designer: Colin Lee, Dustin De Souza
Producer: Andy Williams, Laura Weightman, Sergio Lopez, Dheerna Parmar, Tom Mcloughlin, Sarah-Louise Van Uden, Tom Wong
Creative Team: Thomas Ilum, Sanjiv Mistry, Jamie Mietz, Andrei Andreescu
Creative Technologist: Andrei Andreescu
Editor: Paul Jenkinson
Description: Problem: Flight Searching Is Time-consuming And Frustrating. So Flight Search Engines Lose Out On Business. Momondo Saw A Chance To Fix This And Change The Way The Category Works. Solution: Clicktwo Travel – A Browser Extension That Finds The Cheapest Flight When You Double-click A Place Name Anywhere On The Web. A Facebook Brag From A Friend In Sydney? A Food Blog About Pizza In Rome? Wherever You Feel Inspiration, Double-click And Go. Suddenly, Travel Is An Impulse Purchase. Result: Features On Travel And Tech Sites Like Fwa And Contagious. % Click-though Rate (50 Times Higher Than Conventional Online Advertising).