| Cannes Lions, 2015 | ||
|---|---|---|
| PROMO AND ACTIVATION | PRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES | GOLD |
| PR | PRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYING | GOLD |
| CYBER | SOCIAL: COMMUNITY BUILDING/MANAGEMENT | SILVER |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN | SILVER |
| TITANIUM AND INTEGRATED | TITANIUM AND INTEGRATED | SILVER |
| D&AD Awards, 2016 | ||
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Wood Pencil |
| Digital Marketing | Integrated Digital Campaigns | Yellow Pencil |
| One Show, 2016 | ||
| Cross-Platform | Non-Profit - Integrated Branding / Integrated Branding | Bronze Pencil |
| Interactive | Non-Profit - Advertising / Advertising | Silver Pencil |
| Public Relations | Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying | Gold Pencil |
| Social Media | Non-Profit - Branded Social Campaign / Branded Social Campaign | Merit |
| D&AD Impact 2016 | ||
| Community | - | Black Pencil |
| Government Engagement | - | Wood Pencil |
Advertiser: MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA
Agency: GREY CANADA
Geo: Canada
Audio House (Calling all Krogers): Adam Damelin, Nathan Handy, Matt Gauthier(The Eggplant)
Photographer (Which One): Eden Robbins(The Field)
Production (Big Question): Julie Tremblay, David Marcotte(1One)
Post-Production (Big Question): Kaelem Cahill, Sean Douglas, Samantha Simpson(Wingman)
Art Directors: Logan Gabel, Rob Trickey, Raul Garcia, Jay Melnychuk(GREY (Canada))
Development: Matt Kantor, Phil Moreira, Biko Franklin(GREY (Canada))
Producers (Not Allowed): Merrie Wasson, Marni Luftspring, Carlo Trulli(SPY Films)
Flame Artist (Not Allowed): Mike Bishop(Fort York)
Chief Creative Officer: Patrick Scissons(GREY (Canada))
Editorial (Not Allowed): Paul Proulx(Rooster)
DOP (Not Allowed): Sammy Inyaeh(Spy Films)
Founder / Deputy Directors: Shannon Watts, Jennifer Hoppe, Steve Geer(Moms Demand Action)
Director (Not Allowed): Tamir Mascovici(SPY Films)
Colourist (Not Allowed): Wade Odlum(Alter Ego)
Producers (Which One): Cherie Sinclair, Hardave Grewal(The Field)
Account Service: Laura Rovinescu, Darlene Remlinger(GREY (Canada))
Editorial (Parody): Monica Remba(Married 2 Giants)
Writers: Patrick Scissons, Graeme Campbell, Dave Barber, Sue Kohm(GREY (Canada))
Audio House (Not Allowed): Tom Hutch, Daenen Bramberger, Spencer Hall(Apollo Music)
Agency Producers: Vikki Kuzmich, Terri Vegso, Erica Metcalfe, Jay Gammy(GREY (Canada))
Kroger grocery stores support a US law that allows people to bring loaded guns in stores. So we turned their own rules against them to make our point.