| Cannes Lions, 2014 | ||
|---|---|---|
| CYBER LIONS | CRAFT: USER EXPERIENCE | SILVER |
| CYBER LIONS | Craft: Storytelling | SILVER |
| CYBER LIONS | Web Platforms: Microsite | SILVER |
| CYBER LIONS | Craft: Overall Aesthetic Design/Best Practice | SILVER |
| DESIGN LIONS | Digital Design: Online Digital Design | BRONZE |
| MOBILE LIONS | Craft: Visual Design/Aesthetic | BRONZE |
| Clio Awards, 2014 | ||
| Digital/Social | Desktop/Laptop: Website | Gold |
Type of entry: Craft
Category: User Experience
Advertiser: NATIONAL GEOGRAPHIC CHANNEL
Product/Service: TV PROGRAM
Agency: MULLEN Boston, USA
Client: NATIONAL GEOGRAPHIC CHANNEL
Product: TV PROGRAM
Entrant: MULLEN Boston, USA
Type of Entry: Craft
Category: User Experience
Entrant Company : MULLEN Boston, USA
Advertising Agency : MULLEN Boston, USA
Production Company : BRICKYARD Boston, MA, USA
Chief Creative Officer: Mark Wenneker (Mullen)
Chief Digital Officer: Stephen Goldblatt (Mullen)
Executive Creative Director: Tim Vaccarino (Mullen)
Executive Creative Director: Dave Weist (Mullen)
Design Director: Richard Hart (Mullen)
Creative Director: Jon Reil (Mullen)
Creative Director: Jon Ruby (Mullen)
Creative Social Integration: Amy Nagy (Mullen)
Senior Creative Technologist: Kenji Ross (Mullen)
Designer: Marc Lassoff (Mullen)
Writer: Kelly Mcauley (Mullen)
Designer: Hannah Peckham (Mullen)
Art Director: Sam Mullins (Mullen)
Creative Technologist: Stefan Harris (Mullen)
Creative Technologist: Joe Palasek (Mullen)
Senior Experience Designer: Mark Boroyan (Mullen)
Content Writer: Caroline Roberts (Mullen)
Production Designer: Gabe Weinberg (Mullen)
Director: Emile Doucette (Mullen)
Associate Creative Director: Nicole Berard (Mullen)
Creative Execution:
Within the first two weeks of launching, the site garnered more than 150K unique visitors. During the two-hour TV world premiere of 'Killing Kennedy', nearly half of all visitors interacted with the live-sync technology, a new National Geographic Channel record. Visitors spent an average of 1 hour on site. Additionally, the site has already been used as a classroom teaching tool and an industry example of how technology can influence a narrative.
KennedyandOswald.com had to be a responsive, cross-platform site offering users the opportunity to take a quick glimpse or a deep dive into the 'Killing Kennedy' story. A key challenge was telling this story in a compelling way. We also had to align with the television script so users could sync in real time with the broadcast, all while keeping the site immersive enough to be explored independently. We had to find a way to make this well-known historical event rediscoverable and break through the chatter that was surrounding the assassination's anniversary.
National Geographic Channel believes in exploration and discovery, and sometimes that means taking a closer look at a well-known and oft-told story. With that in mind, they challenged us to create an interactive destination that would complement its docudrama, 'Killing Kennedy', and stand out amidst the media chaos surrounding the 50th anniversary of John F. Kennedy's assassination.