Advertiser: NEOALIMENTOS S A P I DE C.V
Agency: Y&R MEXICO
Category: Food and Non-Alcholic Drinks
Advertising campaign: SWEAT VENDING MACHINE
Art Director: Ana Segurajaúregui (Young And Rubicam Mexico)
Planning: Anibal Cortés (Young And Rubicam Mexico)
Creative Director: Francisco Ferro (Young And Rubicam Mexico)
Chief Creative Officer: Esteban Sacco (Young And Rubicam Mexico)
Account Supervisor: Fabiola Mancin (Young And Rubicam Mexico)
Copywriter: Gumaro Dávila (Young And Rubicam Mexico)
Chief Creative Officer: Rafael Barthaburu (Young And Rubicam Mexico)
Acount Manager: Shadya Casab (Young And Rubicam Mexico)
Copywriter: Salvador Lara (Young And Rubicam Mexico)
Creative Director: Auber Romero (Young And Rubicam Mexico)
Creative Director: Mario Vivanco (Young And Rubicam Mexico)
Production Company: (Arbol Cine)
Post-Production: (Byg Studio)
Production Director: "toto García"
Art Director: Amhed Kahuam (Young And Rubicam Mexico)
Copywriter: Auber Romero (Young And Rubicam Mexico)
Art Director: José Mario Munoz (Young And Rubicam Mexico)
Account Supervisor: Karina Cortes (Young And Rubicam Mexico)
Art Director: Oscar Chávez (Young And Rubicam Mexico)
Producer: Rita Villasenor (Young And Rubicam Mexico)
Outcome
745 squats822 push ups694 crunches968 jumping jacksThousands of children rehydrated and one was message delivered: Epix rehydrates your effort.
Relevancy
In a country like Mexico where childhood obesity is a very important problem, a vending machine that worked with the kids exercise caused a good reaction from the society raising awareness of the problem and of the brand that was helping to solve it.
Client Brief Or Objective
Mexico is the number one country in childhood obesity. Epix is a 100% natural sports drink for kids, it has no artificial colors, no artificial sweeteners and no caffeine. In a market saturated of sugary drinks, parents did not identify Epix and kids had not tried it.
Implementation
We created a vending machine that instead of working with coins worked when children exercised.