Advertiser: NESTLÉ
Agency: OGILVYONE PORTUGAL
Category: Best Use of Other Digital Media in a Promotional Campaign
Copywriter: Maria João Venâncio (OgilvyOne Portugal)
Agency Producer: Paulo Carrapito (OgilvyOne Portugal)
Senior Web Developer: João Delfino (OgilvyOne Portugal)
Creative Director: Jorge Coelho (OgilvyOne Portugal)
Project Supervisor: Luís Parafita (Thing Pink)
Project And Client Manager: Paulo Barbosa De Almeida (Thing Pink)
Art Director: João Nazaré (OgilvyOne Portugal)
Group Account Director: Vânia Anastácio (OgilvyOne Portugal)
Relevancy
Why was the creative execution relevant…The product is a Nestlé breakfast drink. Hence an app that is an alarm clock makes all sense. But more than that, Nestlé and all Nestlé products promote a healthy lifestyle. Therefore, an alarm clock that rings 8 hours before your set bed time makes all sense.
Outcome
In only one month:39.393 sample requests244.108 page views2.515 app downloads And after 2 months:One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
Implementation
How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.The client wanted to evaluate the app success by number of downloads and samples requested.
Client Brief Or Objective
The first alarm clock that goes off when it’s time to go to sleepThe briefNescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead.