| Facebook Awards 2016 | ||
|---|---|---|
| EMEA Regional Winners | Innovation | The Winners |
Category: Beverage
Media: Online
Agency: Publicis Conseil
Client: Nestlé
Brand: NESCAFÉ
Company: Publicis Conseil, Paris
Target: France · Europe, Middle East & Africa
Creative Director: Olivier Desmettre, Publicis Conseil
Creative Director: Fabrice Delacourt, Publicis Conseil
Art Director: Pierre Penicaud, Publicis Conseil
Copywriter: Sébastien Dudas, Publicis Conseil
Art Director: Maxence Rossignol, Publicis Conseil
Account Director: Ariane Assefy, Publicis Conseil
Features: Pages
Language: English (UK)
Objectives: Preference, Online Traffic
Tags: Beverage, Europe, Middle East & Africa, English (UK), Pages, Preference, Online Traffic, Online
Campaign Description
89% of the 18-24 reach for their smartphone as soon as they wake up.
They get bored watching the same things every morning.
How can NESCAFÉ brighten young people’s morning by offering them a pioneer experience on their mobile?
Campaign Goals
The innovative 360-degree video now available on Facebook helped NESCAFÉ provide their fans an immersive and never seen before experience on Facebook. People on Facebook were able to view the film by picking up their smartphone and pointing it in any direction for a cool and immersive experience. It works directly within people’s Newsfeed on Facebook.
Campaign Performance
The campaign aimed at rejuvenating the brand by attracting younger consumers using a tech-focused mobile-first approach.