It sounds like an enormous paradox to put on sunscreen when there’s no sun to hide from. Yet that was exactly the briefing DDB Brussels received from Neutrogena: Clouds don't protect us from UV rays, so make people aware that they have to protect themselves against the sun even if the sun is not there.
Client Neutrogena Singapore
Agency DDB Brussels
Creative Director Peter Ampe
Creative Team Tim Arts & Stefan Van Den Boogaard
Strategic Team Dominique Poncin
Maarten Van Daele
Michael D'hooge
Account Director Francis Lippens
Head Of Digital Geert Desager
Graphic Designer Ben Heip
Web Design Christophe Gesquière
Digital Producer Maarten Breda
Global Business Director/President
Director/President Emerging Markets Kim Das
Regional Business Director Naiyen Wang
Associate Account Director Vivian Zahringer