Newcastle Brown Ale Case study Band Of Brands by Droga5, Droga5 New York

The Case study titled Band Of Brands was done by Droga5, Droga5 New York advertising agencies for Newcastle Brown Ale in United States. It was released in Apr 2015.

Newcastle Brown Ale: Band Of Brands

Released
April 2015
Posted
April 2015
Agency
Senior Art Director
Copywriter
Chief Creative Officer
PR Agency

Awards:

Cannes Lions, 2015
PRCAMPAIGN: INTEGRATED CAMPAIGN LED BY PRBRONZE
CYBERINTEGRATED MULTI-PLATFORM CAMPAIGN: INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE)BRONZE
CYBERSOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)BRONZE
CYBERWEB CAMPAIGN: FOODS & DRINKSSILVER
TITANIUM AND INTEGRATEDTITANIUM AND INTEGRATEDGOLD
AICP NEXT AWARDS, 2015
Social-Winner
Clio Awards 2015
Branded ContentProduct/Service: DigitalBronze
LIA (London International Awards), 2015
DigitalCampaignSilver Winner
Cristal Festival, 2015
MediaIntegrated CampaignCristal (Gold)
MediaConsumer goodsCristal (Gold)
D&AD Awards, 2016
Integrated & Innovative MediaIntegrated - Large Business (over 500 employees)Yellow Pencil
Integrated & Innovative MediaInnovative MediaGraphite Pencil
Festival of Media Global Awards 2016
MEDIAThe Creative Use of Media AwardGold
TECHNOLOGYBest Social Media CampaignBronze
Facebook Awards 2015
The WinnersIntegrated CampaignSilver Award

Credits & Description:

Category: Beverage
Media: TV, Online, Radio, Point of Sale (POS)
Agency: Droga5
Client: Newcastle Brown Ale/ Heinken USA
Brand: Newcastle Brown Ale
Company: Droga5, New York
Target: USA · North America
Creative Chariman: David Droga, Droga5
Chief Creative Officer: Ted Royer, Droga5
Group Creative Director: Scott Bell, Droga5
Senior Art Director: Dan Kenneally, Droga5
Senior Copywriter: Ryan Raab, Droga5
Junior Art Director: ...

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