Newcastle Brown Ale Case study Band Of Brands [alternative version] by Droga5, Droga5 New York

The Case study titled Band Of Brands [alternative version] was done by Droga5, Droga5 New York advertising agencies for Newcastle Brown Ale in United States. It was released in Apr 2015.

Newcastle Brown Ale: Band Of Brands [alternative version]

Released
April 2015
Posted
April 2015
Agency
Senior Art Director
Copywriter
Chief Creative Officer
PR Agency

Awards:

Cannes Lions, 2015
PRCAMPAIGN: INTEGRATED CAMPAIGN LED BY PRBRONZE
CYBERINTEGRATED MULTI-PLATFORM CAMPAIGN: INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE)BRONZE
CYBERSOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)BRONZE
CYBERWEB CAMPAIGN: FOODS & DRINKSSILVER
TITANIUM AND INTEGRATEDTITANIUM AND INTEGRATEDGOLD
AICP NEXT AWARDS, 2015
Social-Winner
Clio Awards 2015
Branded ContentProduct/Service: DigitalBronze
LIA (London International Awards), 2015
DigitalCampaignSilver Winner
Cristal Festival, 2015
MediaIntegrated CampaignCristal (Gold)
MediaConsumer goodsCristal (Gold)
D&AD Awards, 2016
Integrated & Innovative MediaIntegrated - Large Business (over 500 employees)Yellow Pencil
Integrated & Innovative MediaInnovative MediaGraphite Pencil
Festival of Media Global Awards 2016
MEDIAThe Creative Use of Media AwardGold
TECHNOLOGYBest Social Media CampaignBronze
Facebook Awards 2015
The WinnersIntegrated CampaignSilver Award

Credits & Description:

Category: Beverage
Media: TV, Online, Radio, Point of Sale (POS)
Agency: Droga5
Client: Newcastle Brown Ale/ Heinken USA
Brand: Newcastle Brown Ale
Company: Droga5, New York
Target: USA · North America
Creative Chariman: David Droga, Droga5
Chief Creative Officer: Ted Royer, Droga5
Group Creative Director: Scott Bell, Droga5
Senior Art Director: Dan Kenneally, Droga5
Senior Copywriter: Ryan Raab, Droga5
Junior Art Director: ...

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