Newcastle Brown Ale Case study NEWCASTLE BROWN ALE’S “BAND OF BRANDS” [imag by Droga5, Droga5 New York

The Case study titled NEWCASTLE BROWN ALE’S “BAND OF BRANDS” [imag was done by Droga5, Droga5 New York advertising agencies for Newcastle Brown Ale in United States. It was released in May 2015.

Advertising campaign for Newcastle Brown Ale

Newcastle Brown Ale: NEWCASTLE BROWN ALE’S “BAND OF BRANDS” [imag

Brand

Newcastle Brown Ale

Media

Case study

Released

May 2015

Posted

May 2015

Market

Industry

Agency

Senior Art Director

Chief Creative Officer

Agency

Production Agency

Senior Art Director

Chief Creative Officer

Ted Royer

Awards:

Cannes Lions, 2015
PR	CAMPAIGN: INTEGRATED CAMPAIGN LED BY PR	BRONZE

Credits & Description:

Festival: PR: Campaign: Integrated Campaign led by PR
Awards: Bronze
Advertiser: HEINEKEN USA
Agency: DROGA5, FAST HORSE
Geo: USA, USA
associate: Alex Gaterud (Fast Horse)
head of broadcast production: Ben Davies (Droga5)
brand manager: Brett Steen (Heineken USA)
senior brand director: Charles Van Es (Heineken USA)
head of strategy: Chet Gulland (Droga5)
senior art director: Dan Kenneally (Droga5)
senior broadcast producer: David Cardinali (Droga5)
global chief strategy officer: Jonny Bauer (Droga5)
president and founder: Jorg Pierach (Fast Horse)
account director: Nadia Malik (Droga5)
senior strategist: Nick Maschmeyer (Droga5)
senior vice president: Scott Broberg (Fast Horse)
chief creative officer: Ted Royer (Droga5)
senior director: Dave Fransen (Fast Horse)
creative chairman: David Droga (Droga5)
client relationship director: Mike Keliher (Fast Horse)
brand director: Priscilla Dohnert (Heineken USA)
senior copywriter: Ryan Raab (Droga5)
group creative director: Scott Bell (Droga5)
senior director corporate communications: Tara Rush-Tripp (Heineken USA)
associate: Alex Gaterud (Fast Horse)
head of broadcast production: Ben Davies (Droga5)
brand manager: Brett Steen (Heineken USA)
senior brand director: Charles Van Es (Heineken USA)
head of strategy: Chet Gulland (Droga5)
senior art director: Dan Kenneally (Droga5)
senior broadcast producer: David Cardinali (Droga5)
global chief strategy officer: Jonny Bauer (Droga5)
president and founder: Jorg Pierach (Fast Horse)
account director: Nadia Malik (Droga5)
senior strategist: Nick Maschmeyer (Droga5)
senior vice president: Scott Broberg (Fast Horse)
chief creative officer: Ted Royer (Droga5)
senior director: Dave Fransen (Fast Horse)
creative chairman: David Droga (Droga5)
client relationship director: Mike Keliher (Fast Horse)
brand director: Priscilla Dohnert (Heineken USA)
senior copywriter: Ryan Raab (Droga5)
group creative director: Scott Bell (Droga5)
senior director corporate communications: Tara Rush-Tripp (Heineken USA)