| Cresta Awards 2020 | ||
|---|---|---|
| Integrated | Integrated | Bronze |
Title of Entry: Nutella Twins
Brand: Nutella
Product/Service: Nutella
Client: Ferrero
Entrant Company: Ogilvy
Creative Agency: Ogilvy
Chief Creative Officer: Giuseppe Mastromatteo
Account Executive: Chief Digital Officer: Daniele Bacigalupi
Account Manager: Account Director: Lina Scalea - Account Executive: Serena Sacchero
Creative Director: Lavinia Francia
Creative Director: Paolo Tognoni
Creative Director: Valeria Cornelio
Media Executive: Social Media Manager: Emma Grisi
Digital Strategist: Senior Digital Strategist: Nicola Pavan
Senior Art Director: Andrea Sghedoni
Director: Maki Gherzi
Photographer: Marco Craig
Design & Consulting Director: Marco Pelà - UX: Silvia Riva
Project Management: Stella Stasi
Data Partner: Google Carla Leveratto, Creative Partnership Manager
Developers Team: Marco Manfredi, Alberto Amerio, Andrea Nigro, Paolo Drovetti, Kushan Gunasinghe
Head of Content, Social & PR: Luca De Fino
Agency Producer: Francesca D'Agostino
Strategy: Alessia Vitali (head of Strategy), Gaia Ottaviano (Senior Strategic Planner)
Date of Release: 2019-10-07
Notes: In 2019, facing the rising discriminating tendencies, Nutella launched Twins: a limited edition of twin jars, distributed all over Italy. People were invited to find their Nutella Twin, and discover there's always something that unites us, even when we're far apart.