| PIAF, 2015 | ||
|---|---|---|
| Creative use of technologies | - | Bronze |
| Golden Award of Montreux, 2015 | ||
| CREATIVE USE OF MEDIA | Best Use Of Mobile Media | Gold Medal |
| DIGITAL/INTERACTIVE | Community Applications | Gold Medal |
Entrant serviceplan group gmbh & co. kg
Title Watch Out! – the mobile initiative to keep kids safe in traffic.
Advertiser O2 Watch Out! Telefónica Germany GmbH & Co. OHG
Product/Service: Watch Out!
Industry: Communication Services
Chief Creative Officer Alexander Schill (serviceplan)
Executive Creative Director Cornelia Blasy-Steiner (plan.net)
Executive Creative Director Markus Maczey (plan.net)
Executive Creative Director Axel Thomsen (plan.net)
Creative Director Bernd Nagenrauft (plan.net)
Creative Director Michael Reill (plan.net)
Creative Director Alexander Nagel (plan.net)
Copywriter Moritz Franke (plan.net)
Art Director Matthijs Mejan (plan.net)
Art Director Rolf Eggers (plan.net)
Account Director Carsten Rossett (plan.net)
Account Director Serena Xiong (plan.net)
Account Director Boris Woehlecke (plan.net)
Account Director Christiane Broch (plan.net)
Graphic Design Kevin Wiekowski (plan.net)
Post Production Nicole Ostermeier (Giesing Team)
Brief description: Watch Out! is the first national mobile initiative to keep distracted kids safe in traffic. The initiative uses beacon transmitters in a completely new way, which can save lives: it stops kids in traffic from being distracted by their smartphones. Once the app is installed, distracted kids are warned at dangerous locations like traffic lights: their devices receive a signal from a beacon transmitter nearby. A warning screen appears and all smartphone activities as gaming, writing or reading are immediately blocked. As a result the kid’s attention is fully brought back to traffic.