Oekopool: TRASH BAG FOR GIVEAWAYS

Credits & Description:

Category: Publications & Media

Advertiser: OEKOPOOL

Product/Service: NEWSPAPER

Agency: RUF LANZ

Date of First Appearance: Jul 5 2010

Entrant Company: RUF LANZ, Zürich, SWITZERLAND

Creative Director: Markus Ruf (RUF LANZ)

Creative Director: Danielle Lanz (RUF LANZ)

Art Director: Marcel Schlaefle (RUF LANZ)

Copywriter: Andreas Hornung (RUF LANZ)

Advertiser's Supervisor: Kilian Gasser

Advertiser's Supervisor: Claudia Gillardon

Media placement: Direct Mail - To Media Agencies And Advertisers - 5 July 2010



Insights, Strategy & the Idea

OEKOPOOL is the advertising pool of the four most ecological Swiss newspapers. Advertisements in these titles reach a large readership with a big interest in ecological issues. The campaign aimed to communicate this to media agencies and advertisers.



The target group gets lots of ecologically unfriendly give-aways by other advertising salesman. OEKOPOOL provided an instrument to get rid of that junk in a 100% eco-friendly way and presents a new giveaway: The trash bag for other giveaways.



Creative Execution

OEKOPOOL sent out a special giveaway: the trash bag for the giveaways of the competitors. The information about OEKOPOOL was printed straight on the bag, including the telephone number of the publishing director.



When the bag was full, the publishing director himself came by to pick up the giveaway garbage and took it to the biggest Swiss waste collection depot to be disposed of in an eco- friendly way.



Results and Effectiveness

Through the mailing campaign and the resulting personal contacts, OEKOPOOL’s advertising volume rose by +52% over the previous year.



Several major customers placed an ad with OEKOPOOL for the first time in 2010.



Please watch the case movie.