Old Spice Case study Fresher Collection by Wieden + Kennedy Portland

The Case study titled Fresher Collection was done by Wieden + Kennedy Portland advertising agency for Old Spice in United States. It was released in Mar 2016.
Advertising campaign for Old Spice

Old Spice: Fresher Collection

Brand
Old Spice
Media
Case study
Released
March 2016
Posted
March 2016
Market
United States
Industry
Deodorants
Agency
Wieden + Kennedy Portland
Creative Director
Craig Allen
Creative Director
Jason Bagley
Art Director
Matt Sorrell
Creative Director
Tim Davies
Production Agency
Smith and Jones Films
Director
Philippa Smith

Awards:

One Show, 2016
Cross-PlatformConsumer - Integrated Branding / Integrated BrandingMerit

Credits & Description:

CATEGORY BEAUTY / COSMETICS / TOILETRIES / PERSONAL GOODS
AGENCY Wieden+Kennedy / Portland
CLIENT Old Spice
ART DIRECTOR Matt Sorrell
WRITER Jarrod Higgins
CREATIVE DIRECTOR Craig Allen, Jason Bagley, Tim Davies
PRODUCTION COMPANY Smith and Jones / Los Angeles, Mackenzie Cutler / New York, The Mill / Los Angeles, HEARby / Seattle
DIRECTOR Philippa Smith
PRODUCER Ulf Johansson, Sarah Hirschfeld, Sue Troyan, Adam Reeb, Nannette Buroker
AGENCY PRODUCER Lindsay Reed
EDITOR Gavin Cutler
SOUND DESIGNER John Buroker