Optus Case study CLEVER BUOY, 3 by M&C Saatchi Sydney

CLEVER BUOY, 3
The Case study titled CLEVER BUOY, 3 was done by M&C Saatchi Sydney advertising agency for Optus in Australia. It was released in May 2015.
Advertising campaign for Optus

Optus: CLEVER BUOY, 3

Brand
Optus
Media
Case study
Released
May 2015
Posted
May 2015
Market
Australia
Industry
Telecommunications Services
Agency
M&C Saatchi Sydney
Creative Director
Ant Larcombe
Creative Director
Paul Dunne
Producer
Nikki Marsh

Awards:

Cannes Lions, 2015
CYBERBRANDED TECH: TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS)GOLD
CYBERCRAFT: INNOVATIVE USE OF TECHNOLOGYSILVER
Clio Awards 2015
DigitalProduct/Service: OtherGrand Clio

Credits & Description:

Festival: Cyber: Branded Tech: Tangible Tech (incl. Digital Products, Utilities & Tools)
Awards: Gold
Advertiser: OPTUS
Agency: M&C SAATCHI
Geo: Australia
Creative Director: Ant Larcombe(M&C Saatchi)
Strategy Director: Dan Bye(M&C Saatchi)
CEO: Jaimes Leggett(M&C Saatchi)
Concept/Creative Technologist: James Bush(M&C Saatchi)
Concept/Copywriter: Jono Flannery(M&C Saatchi)
Senior Account Director: Karlee Weatherstone(M&C Saatchi)
Project Director: Nadine Frisk(M&C Saatchi)
Creative Director: Paul Dunne(M&C Saatchi)
Account Director: Sarah Cunningham(M&C Saatchi)
Design Director: Steve Hanzic(M&C Saatchi)
Project Lead: Andrea Darling(Optus)
Director, Brand & Communications: Andrew Branwhite(Optus)
Group Innovation Director: Ben Cooper(M&C Saatchi)
Executive Creative Directer: Ben Welsh(M/C Saatchi)
Chief Strategy Officer: Justin Graham(M&C Saatchi)
Executive Producer: Mick Perry(M/C Saatchi)
Director, Brand & Communications: Nathan Rosenberg(Optus)
Producer: Nikki Marsh(M&C Saatchi)
Concept/Art Director: Paul Gregson(M&C Saatchi)
Head of Technology: Roger Chapman(M/C Saatchi)
Creative Director: Ant Larcombe(M&C Saatchi)
Strategy Director: Dan Bye(M&C Saatchi)
CEO: Jaimes Leggett(M&C Saatchi)
Concept/Creative Technologist: James Bush(M&C Saatchi)
Concept/Copywriter: Jono Flannery(M&C Saatchi)
Senior Account Director: Karlee Weatherstone(M&C Saatchi)
Project Director: Nadine Frisk(M&C Saatchi)
Creative Director: Paul Dunne(M&C Saatchi)
Account Director: Sarah Cunningham(M&C Saatchi)
Design Director: Steve Hanzic(M&C Saatchi)
Project Lead: Andrea Darling(Optus)
Director, Brand & Communications: Andrew Branwhite(Optus)
Group Innovation Director: Ben Cooper(M&C Saatchi)
Executive Creative Directer: Ben Welsh(M/C Saatchi)
Chief Strategy Officer: Justin Graham(M&C Saatchi)
Executive Producer: Mick Perry(M/C Saatchi)
Director, Brand & Communications: Nathan Rosenberg(Optus)
Producer: Nikki Marsh(M&C Saatchi)
Concept/Art Director: Paul Gregson(M&C Saatchi)
Head of Technology: Roger Chapman(M/C Saatchi)