Optus Case study CLEVER BUOY, 4 by M&C Saatchi Sydney

CLEVER BUOY, 4
The Case study titled CLEVER BUOY, 4 was done by M&C Saatchi Sydney advertising agency for Optus in Australia. It was released in May 2015.
Advertising campaign for Optus

Optus: CLEVER BUOY, 4

Brand
Optus
Media
Case study
Released
May 2015
Posted
May 2015
Market
Australia
Industry
Telecommunications Services
Agency
M&C Saatchi Sydney
Creative Director
Ant Larcombe
Creative Director
Paul Dunne
Producer
Nikki Marsh

Awards:

Cannes Lions, 2015
PRSECTORS: TECHNOLOGY & MANUFACTURINGGOLD
PRPRACTICES & SPECIALISMS: CORPORATE REPUTATION & COMMUNICATIONSILVER
Clio Awards 2015
Engagement/ExperientialProduct/Service: OtherSilver
Public RelationsProduct/Service: Corporate ImageGrand Clio

Credits & Description:

Festival: PR: Sectors: Technology & Manufacturing
Awards: Gold
Advertiser: OPTUS
Agency: M&C SAATCHI, FUEL COMMUNICATIONS
Geo: Australia, Australia
Director, Brand & Communications: Andrew Branwhite (Optus)
Creative Director: Ant Larcombe (M&C Saatchi)
Group Innovation Director: Ben Cooper (M&C Saatchi)
Executive Creative Directer: Ben Welsh (M&C Saatchi)
Strategy Director: Dan Bye (M&C Saatchi)
CEO: Jaimes Leggett (M&C Saatchi)
Concept/Creative Technologist: James Bush (M&C Saatchi)
Concept/Copywriter: Jono Flannery (M&C Saatchi)
Chief Strategy Officer: Justin Graham (M&C Saatchi)
Senior Account Director: Karlee Weatherstone (M&C Saatchi)
Executive Producer: Mick Perry (M/C Saatchi)
Director, Brand & Communications: Nathan Rosenberg (Optus)
Producer: Nikki Marsh (M&C Saatchi)
PR: Sophie Walsh (Fuel Communications)
PR: Trisha Ford (Fuel Communications)
Project Lead: Andrea Darling (Optus)
Project Director: Nadine Frisk (M&C Saatchi)
Creative Director: Paul Dunne (M&C Saatchi)
Concept/Art Director: Paul Gregson (M&C Saatchi)
Account Director: Sarah Cunningham (M&C Saatchi)
Director, Brand & Communications: Andrew Branwhite (Optus)
Creative Director: Ant Larcombe (M&C Saatchi)
Group Innovation Director: Ben Cooper (M&C Saatchi)
Executive Creative Directer: Ben Welsh (M&C Saatchi)
Strategy Director: Dan Bye (M&C Saatchi)
CEO: Jaimes Leggett (M&C Saatchi)
Concept/Creative Technologist: James Bush (M&C Saatchi)
Concept/Copywriter: Jono Flannery (M&C Saatchi)
Chief Strategy Officer: Justin Graham (M&C Saatchi)
Senior Account Director: Karlee Weatherstone (M&C Saatchi)
Executive Producer: Mick Perry (M/C Saatchi)
Director, Brand & Communications: Nathan Rosenberg (Optus)
Producer: Nikki Marsh (M&C Saatchi)
PR: Sophie Walsh (Fuel Communications)
PR: Trisha Ford (Fuel Communications)
Project Lead: Andrea Darling (Optus)
Project Director: Nadine Frisk (M&C Saatchi)
Creative Director: Paul Dunne (M&C Saatchi)
Concept/Art Director: Paul Gregson (M&C Saatchi)
Account Director: Sarah Cunningham (M&C Saatchi)