Oreo: The Oreo Eclipse [video] 2

Credits & Description:

Competition Media
Sub-Category Best Use Of Outdoor, Integrated Campaign
Agency PHD
Advertiser Mondelez
Country UK
Award Cristal (Gold), Sapphire (Silver)
Creative Director Simon Harwood
Digital Producer Tom Stinson
Director Richard Simkins
Production Company Grand Visual
Media Agency PHD Media Talon
Account Director Jeremy Taylor
Business Director Jonathan Greenfield
Managing Partner Matt Sanders
Media Director Grace Letley
Media Manager Hannah Nicolson
Suspecting that the British weather would spoil the biggest solar eclipse for over a decade, we created our own Oreo Eclipse to guarantee every Brit could enjoy it. Astronomical data enabled us to create real-time outdoor that mirrored the exact timings and trajectory of the eclipse happening in the sky above. And to ensure the Oreo Eclipse was talked about long after mother nature’s had finished, we captured the eclipse’s full cycle on every site in time-lapse and distributed each as a 10 sec film on social media within an hour of the eclipse’s completion