PACKED WORDS: PACKED WORDS

Credits & Description:

Company: Ruiz Nicoli Líneas, SPAIN, Madrid
Creative Chief Director/Copywriter: Breno Cotta
Copywriter: Javier Echevarría
Group Account Director: Cristina Hawkins
Online Creative Director: Chuwi
Art Director: Sara Alonso
Online Account Supervisor: Isabel Rozas
We filmed 2 sports that showed different ways to use Packed Word. A man that didn't know how to break up with his partner... Batman demonstrated it's easy when you send Packed Word. Another man developed a goiter due to word retention.
Results.
We create a campaign that a huge succes. To begin with, we gained the support of Reporters Without Borders because our product encourages their main goal which is freedom of speech. The campaign was mentioned in more then 200 websites and in all major media. We even captured the attention of tv news. We created a viral campaign that generated E100,000 of free publicity. With more than two hours 'on air'. The video had 50.000 viewers in Youtube in less than 15 days. The website had more than 4000 visits the first week and a little friend we created for facebook obtained 300 friends. The bags sold out and all proceeds were donted to Repotrers Without Borders.