Penguin Books Case study The Echo Project by Dare Toronto

The Case study titled The Echo Project was done by Dare Toronto advertising agency for Penguin Books in Canada. It was released in Mar 2014.

Penguin Books: The Echo Project

Released
March 2014
Posted
March 2014
Market
Industry
Art Director
Executive Creative Director
Illustrator
Account Supervisor
Associate Creative Director
Illustrator

Credits & Description:

The Echo Project is a living, breathing page by page interactive companion to Khaled Hosseini's latest novel, "And the Mountains Echoed". Fans can explore 402 unique digital interpretations inspired by the words found on each of the 402 pages of the novel itself.
The Echo Project
url: http://www.echoproject.ca
Creative Agency: Dare Toronto
Executive Creative Director: Paul Little
Associate Creative Director: Chris Obergfell
Art Director: Craig Ferguson
Writer: Tal Wagman
Illustrator: Melissa Bashura
Illustrator: Leah Vlemmiks
VP & Director of Planning: Andre Louis
VP Social & Innovation: Ian Barr
Account Supervisor: Katie Rakoczy
Client: Penguin Canada
Director of Publicity: Ashley Audrain
Marketing Director : Charidy Johnston
VP, Marketing & Publicity: Beth Lockley