Philips Case study, Making of The Art of Ironing, 1 by DDB Moscow

The Art of Ironing, 1
The Case study titled The Art of Ironing, 1 was done by DDB Moscow advertising agency for subbrand: Philips (brand: Philips) in Russia. It was released in Jun 2013.
Advertising campaign for Philips

Philips: The Art of Ironing, 1

Brand
Philips  (Philips)
Media
Case study, Making of
Released
June 2013
Posted
June 2013
Market
Russia
Agency
DDB Moscow
Director
Anton Groves
Creative Director
Anna Denisova
Art Director
Ivan Davydov

Awards:

MIAF Awards 2013
DIGITAL ADVERTISING (CAMPAIGNS)Integrated campaignsBronze
ADVERTISING CAMPAIGNSDurable goodsBronze

Credits & Description:

Media: TV
Geo: Russia
Category: Electronics & Technology
Agency: DDB
Brand: Philips
The unique performance of Philips irons and steamers is demonstrated by the Art of Ironing. The classical Dutch paintings are re-created on a plain piece of white tissue with Philips ironing aids.
Advertising Agency: DDB, Moscow, Russia
Creative Director: Anna Denisova
Art Director: Ivan Davydov
Director: Anton Groves
Production: Yarche, Carioca Studio
Published: September 2012