Sony Playstation Case study This is for the Players. This is PS4. by 180 Amsterdam

The Case study titled This is for the Players. This is PS4. was done by 180 Amsterdam advertising agency for subbrand: Playstation 4 (brand: Sony Playstation) in Netherlands. It was released in Mar 2014.
Advertising campaign for Sony Playstation

Sony Playstation: This is for the Players. This is PS4.

Brand
Playstation 4  (Sony Playstation)
Media
Case study
Released
March 2014
Posted
March 2014
Market
Netherlands
Industry
Video Games/Consoles
Agency
180 Amsterdam

Awards:

Euro Effie Awards, 2014
The Winner-Grand Prix
The WinnerLeisure & EntertainmentGold

Credits & Description:

Title "This is for the Players. This is PS4."
Agency 180 Amsterdam
Production Company Outsider
Post Production Electric Theatre Collective
Campaign This is for the Players. This is PS4.
Advertiser Sony Computer Entertainment
Brand Sony Playstation 4
Media Type Case Study
Length 126 seconds
Creative Director Graeme Hall
Copywriter Mr. Enrique Reija
Agency Producer Mr. Olivier Klonhammer