Agency: Synapse Social, Puerto Rico
Title: #CrisisIsland
Media: Interactive
Category: Travel, transport & tourism
Client: Puerto Rico Hotel & Tourism Association
Agency: Synapse Social
Country: Puerto Rico
Campaign file: Download campaign file
CD/Copywriter: Mara Marrero
Production company: Emilio Iglesias
Production company: SakoGraphy.f2d.inc
Digital Creative Director: Carmen N. Portela
Digital creative: Iris landrúa
Digital Project Manager: Mónica Pérez
Strategist: Carmen N. Portela
Photographers/ Content Creators: Laura Alemán, Fernando Samalot, Gabriel Ocando, Issac Reyes, Emilio Iglesias, Harold Camilo, Rey Fontán, Milton Rivera, Daniel Montalvo, Rafael Díaz, Miosotis Cortés
Background: Puerto Rico's financial crisis has generated a landslide of bad online & offline publicity. Our client the Puerto Rico Hotel & Tourism Association was worried about the effect this negative publicity could have to the country's morale and to the global perspective of the island specially during it’s high season. The challenge was to shift the online conversation about our island with a social initiative that would gain back Puerto Rico's paradise status.