Puma: Ghost

Credits & Description:

This year the World Cup will be based in Brazil, like it was at 1950. But Brazilians don't like to remember that year, because when they were already celebrating a score that guaranteed Brazil's first title of world champion, the Uruguayan Alcides Ghiggia did an unexpected goal that silenced the Maracana Stadium. With that goal Uruguay won 2-1 and became champion of the world. Puma, sponsor of the Uruguayan team of 2014, however, wanted brazilians to remember pretty well this ghost from the past. So they took the "Ghost of 1950" to Rio de Janeiro this year, to haunt Brazilians before the World Cup. A man, dressed like a ghost, in blue and with the number 50 at his back, making lots of brazilians fear Uruguay again, got viral in the internet with the video and social medias where the ghost continues to scare Brazil."
Title: The Ghost Of 1950 Is Already In Brazil
Category: Sportswear
Client: Puma
Media: Online
Agency: Notable
Film Production: Metropolis Films
Audio Production: La Mayor
Creative Director: Pipe Stein
Creative Director: Diego Lev
Art Director: Pablo Rodrigo
Account Manager: Mario Macri
Digital Director: Raquel Oberlander
Production Manager: Andrés Andrada
Digital Planner: María Berdún
Copywriter: Magdalena Miller
Copywriter: Joaquín Fagetti
Producer: Julián Burel
Executive Producer: Andrés Rosenblatt (Metropolis Films)
Film Director: Fabio Berrutti (Metropolis Films)
Director of Photography: Diego Rosenblatt (Metropolis Films)
Producer: Agustín Marichal (Metropolis Films)
Audio Director: Gonzalo Moreira (La Mayor)
Audio Director: Federico Moreira (La Mayor)
Consultant: ALL AWARDS