Radio Mix Case study CRASH TEXT MUSIC by We Agency
The Case study titled CRASH TEXT MUSIC
was done by We Agency advertising agency for Radio Mix in Brazil. It was released in Jun 2016.
Radio Mix: CRASH TEXT MUSIC
Brand
Media
Released
June 2016
Posted
June 2016
Market
Agency
Copywriter
Creative Director
Art Director
Creative Director
Creative Director
Production Agency
Credits & Description:
To bring the driver ‘s attention to the risk he takes every time he grabs his phone to text when he's behind the wheel, we developed an activation that interferes through the radio programming in a unexpected way.
Media: Radio
Category: Other
URL: https://www.youtube.com/watch?v=5qgOtnoaTWg&feature=youtu.be
Client: Mix Radio
Agency: WE, Brasil
Country: Brazil
Chief Creative Officer: Guy Costa
Creative Director: Guy Costa
Creative Director: João Paulo Magalhães
Creative Director: Ricardo Sarno
Art Director: Cristiano Rodrigues
Copywriter: João Paulo Magalhães
Agency Producer: Juliana Emeric
Agency Producer: Lais Leleu
Production Company: Lógico
Direction: Milton Miné