Buying your first home can feel like an experience straight out of a Hollywood film. Digital culture agency Entrinsic has partnered with RBC to create a campaign worthy of Tinseltown, connecting first-time homebuyers to the financial institution to help make sure their story has a happy ending. RBC's first-time homebuyer campaign is centred around three movie trailer-style films directed by veteran Hollywood filmmaker Jeremiah Chechik (National Lampoonâs Christmas Vacation, Benny & Joon). Each trailer promotes a fictional movie following a couple going through the ups and downs of buying their first home, showcasing just how different the journey can be for everyoneâit might feel like an upbeat romantic comedy, an emotional drama, or at times even a horror.
Category: Finance & insurance
Client: RBC Royal Bank
Agency: Entrinsic, Toronto
Production: Revolver Films
Country: Canada
Director: Jeremiah Chechik
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Art Director: Christina Pinto
Producer: Rob Allan
Executive Producer: Luc Frappier
Executive Producer: Richard Cureton
Executive Producer: Melissa Kahn
DoP: Doug Koch
Agency Producer: Rea Kelly
Executive Director Client Service: Carolyn Contois
Account Executive: Maegan Thomas
Post Production: Rooster Post
Editor: Dave DeCarlo
Assistant Editor: Drew Stevenson
Colour Transfer: 1188
Colourist: Hardave Grewal
Online: Fort York
Flame Artist: Andrew Rolfe
Audio: Boombox Sound
Music Supervisor: Roger Leavens