| Golden Drum 2013 | ||
|---|---|---|
| Events | Brand/Product/Service promotion events | Silver Drum |
Campaign name: Red Bull Airlines
Year: 2013
Group: U. Events
Subgroup: 76. Brand/Product/Service promotion events
Award: Silver Drum
URL: http://www.redbull.it
Product and services: Red Bull Energy Drink
Registrant: Red Bull Creative GmbH
Country: AUSTRIA
Brand name: Red Bull
Advertising agency, city: Red Bull Creative/Salzburg
Art director: Dominic Wacker, Lisa Freidl
Copywriter: Marc Eggers
Creative director: Daniel Cachandt
Account Director / Manager: Michael Schwarz
Event Production: Red Bull Italy
Creative idea explanation: How to react to decreasing sales without any support of classical advertising? We created an event that combines traditional italian lifestyle with one of the most trendsetting sports: Red Bull Airlines brings the best talent of slaglining to the old streets of Naples. Where usually people dry there clothes on lines tight up between the houses, Athletes perform high above the audience - giving the old italian way a new and Red Bull like interpretation.