Advertiser: RENAULT SUISSE
Agency: PUBLICIS COMMUNICATIONS SCHWEIZ
Category: Interactive
Account Executive: Muriel Asté (Publicis Communications Schweiz)
Executive Creative Director: Ralph Halder (Publicis Communications Schweiz)
Design: Sandro Ducceschi (Publicis Communications Schweiz)
Chief Creative Officer: Thomas Wildberger (Publicis Communications Schweiz)
Design: Tiago Diaz (Publicis Communications Schweiz)
Account Executive: Ingrid Zumkehr (Publicis Communications Schweiz)
Art Director: Jo-Wayne Peacock (Publicis Communications Schweiz)
Copywriter: Marianne Zweifel (Publicis Communications Schweiz)
Brief Explanation
Most people lack the time to read entire NZZ articles.Therefore Renault – with NZZ online – developed a tool to increase reading speed. The Renault Speedreader.One click on the banner and up pops a choice of reading speeds: As quick as a Renault Twingo?Quicker – like a Renault Clio?Or the quickest – like a Renault Megane?Another click – the Renault Speedreader begins. Normal reading speed is 200 words a minute. With the Speedreader – and a bit of training – one can read an NZZ article three times faster.