| Cannes Lions, 2014 | ||
|---|---|---|
| MOBILE LIONS | Creative Use Of Technology: Networked Mobile Technology | GOLD |
| MOBILE LIONS | Tablets and Other Devices: Products | BRONZE |
| D&AD Awards 2015 | ||
| Digital Design | Connected Products | Graphite Pencil |
| Product Design | Innovative Product Design | Graphite Pencil |
| One Show 2015 | ||
| Intellectual Property | Intellectual Property & Products / Integrated Digital & Physical Products | Bronze Pencil |
| Mobile | Use of Technology / Product & Mobile Integration | Bronze Pencil |
| UX / UI | User Experience Design - Mobile / User Experience | Gold Pencil |
| UX / UI | User Experience Design - Mobile / Utility | Gold Pencil |
| Clio Awards 2015 | ||
| Digital | Product/Service: Apps | Silver |
| ADC Tomorrow Awards 2015 | ||
| Winners | - | Winners |
| LIA (London International Awards), 2015 | ||
| Digital | Apps | Bronze Winner |
| Digital | Innovative Use of Digital | Bronze Winner |
| Design | Product Design | Silver Winner |
Type of entry: Creative Use Of Technology
Category: Networked Mobile Technology
Advertiser: QOL
Product/Service: RESPIRATORY APP
Agency: R/GA New York, USA
Client: QOL
Product: RESPIRATORY APP
Entrant: R/GA New York, USA
Type of Entry: Creative Use Of Technology
Category: Networked Mobile Technology
Entrant Company : R/GA New York, USA
Advertising Agency : R/GA New York, USA
Founder/Ceo: Bezalel Arkush (Qol)
Business Development And Regulations: Corey Wilson/Wirth (Qol)
Creative: Ehud Tal (Qol)
Head Of Products: Tamir Rosenblum (Qol)
Creative Execution:
Alvio tracks your progress while you play. And because it’s fun, kids will keep playing while they get healthier. We designed Alvio’s games around the ways people need to improve their lung health. Inhaling and exhaling moves the character up and down to hit targets. Other games measure how hard you can exhale—a very important indicator of the seriousness of your condition.
Alvio is being tested in Montefiore Medical Center in New York City in their pediatric department. It will be used in-hospital for 6 weeks and then at home with the patients for 6 months. The app was hand-delivered on iPads by the company.
Alvio is partnering with some of the top hospitals in the US, to make our games even more useful. So we can help even more kids with asthma go out and play. And help their parents to breathe easier.
If your child has asthma, it’s really asthma that has them. Medication can help, but most parents are concerned about overmedicating their kids and looking for better solutions. It turns out that when asthma patients track their conditions, and exercise their lungs, it cuts their need for medication by up to 86%. But, the devices patients are given today don’t track data, or offer lung training. And they are just about the last thing a kid would be interested in.
Children with asthma, and their parents, would benefit if the kids would do more breathing exercises. Existing devices are scary, or boring, or both. We saw an opportunity to create a breathing trainer that acts like a game controller. But instead of using your thumbs, you control the game with your breath.