Advertised brand: Road Safety Russia (RSRussia.org)
Product : Road Safety
Country : Russia
Category : Public Awareness
Advert title(s): BuckleUp!
Advertising Agency: Zavod Consulting, Moscow, Russia
Agency website: http://www.zavod.ru
Creative Director: Svetlana Smirnova
Art Director: Mikhail Razgulyaev
Copywriter: Yakov Krivitsky
Designer: Julia Fadeeva
Additional credits:
Owner & General Director- Natalia Agre
Strategic Planning Director - Vadim Melnikov
Strategic Manager – Revskiy Alexander
Client Service Director - Alexandra Sidorenko
Account Manager – Maria Novikova
PR Director - Anastasia Bakhmutova
PR Manager – Ekaterina Kuznetsova
Published: September 2013
Short rationale (optional): Road traffic accidents are a major problem in Russia, but this awareness campaign from the creative agency Zavod changes how Russians use seatbelts and in turn, saves lives.