| Golden Drum, 2015 | ||
|---|---|---|
| Digital | Websites & micro sites | Silver Drum |
Nomination: Digital
Category: Websites & micro sites
Agency: MCCANN BUCHAREST
Campaign name: ROMANIANS COME HOME
Year: 2015
Product and services: CONFECTIONARY
Registrant: McCann//MRM Romania
Country: ROMANIA
Brand name: ROM AUTENTIC
Advertising agency, city: MCCANN BUCHAREST
Photographer: NA
Art Director: ARPAD REZI,BOGDAN TEODORESCU,
Executive Creative Director: ADRIAN BOTAN
Creative director: CATALIN DOBRE,SEBASTIAN OLAR,
Account Director / Manager: RALUCA VOINEA,ALINA CARASOL,
Director of photography: NA
Media director manager: VICTOR CORITORU
PR director: CARMEN BISTRIAN
Copywriter: SEBASTIAN OLAR,CRISTINA TATAR,
Strategic planner strategist: ILEANA SERBAN PARAU
Illustrator: NA
Digital production: LAURA BOBOC
Creative idea explanation: We started with a campaign manifesto that invited Romanians living in Romania to visit www.intoarceteRomane.ro, the dedicated ROM branded microsite that helped them convince their friends (living abroad) to come back by creating an emotional video. We gave them even a chance to start over here with the aid of Reviro, a local NGO with the mission of finding jobs for Romanians who consider returning here. We assembled video templates which could be personalized by people, using top internet sensations, animals & landscapes, in which Rom brand provides Romanians again “strong sensations”.