| Cresta Awards 2020 | ||
|---|---|---|
| Digital Design | User journey | Gold |
| Direct | Charity appeals | Shortlist |
| D&AD Awards 2020 | ||
| Experiential | Gamification | Wood Pencil |
| Digital | In-Game Advertising | Shortlist |
| Direct | Direct Response/Digital | Shortlist |
| Entertainment | Games | Wood Pencil |
| New York Festivals Awards 2020 | ||
| Avant-Garde/Innovative | Avant-garde/innovative | Finalist |
| Activation & Engagement | Best Use | Finalist |
| Branded Content/Entertainment | Best Use | Bronze |
| Direct & Collateral | Best Use | Silver |
Title of Entry: BACK2LIFE
Brand: Samsung
Product/Service: CSR
Client: Samsung
Entrant Company: Cheil Hong Kong
Creative Agency: Cheil PengTai Beijing / Cheil Hong Kong
Chief Creative Officer: Paul Chan
Creative Director: May Yue
Date of Release: 2019-04-15
Designer: Ting Yu
Production Company: BigFish
Art Director: Kimmy Liu
Copywriter: Paul Chan
Copywriter: Wilson Ang
Executive Creative Director: Kimmy Liu
Associate Creative Director: Qing Tian / Xue Li / Ning Yang / Moyang Liu
Multimedia Designer: Yining Yin / Melody Zhang
Platform Director: William An
Account Director: Cherry Lan
Group Creative Director: Wilson Ang
Senior Art Director: Zhongjian An