Samsung Case study The Next Big Thing Is Here with Samsung + Jay Z by Anonymous Content

The Case study titled The Next Big Thing Is Here with Samsung + Jay Z was done by Anonymous Content advertising agency for Samsung in United States. It was released in Nov 2013.
Advertising campaign for Samsung

Samsung: The Next Big Thing Is Here with Samsung + Jay Z

Brand
Samsung
Media
Case study
Released
November 2013
Posted
November 2013
Market
United States
Industry
Mobile phones, devices & accessories, Business equipment & services, Corporate Image
Agency
Anonymous Content

Awards:

One Show 2014
InteractiveIntegrated Branding / Integrated Branding Campaign - 360Merit Pencil

Credits & Description:

Category Integrated Branding / Integrated Branding Campaign - 360
Agency 72andSunny / Los Angeles
Client Samsung Telecommunications America
Title The Next Big Thing Is Here with Samsung + Jay Z
Art Director Allison Hayes
Writer Jason Norcross, Jay Kamath
Creative Director Peter Novosel, Jay Kamath
Designer Peter Novosel
Production Company Anonymous Content / Los Angeles, Arcade Edit / Los Angeles
Director Mark Romanek
Producer Aris McGarry
Agency72andSunny / Los Angeles, R/GA / New York, Edelman / New York
Agency Producer Sam Baerwald, Nicole Haase, Esther Perls
Creative Team John Boiler (CEO), James Townsend
Editor Geoff Hounsell
Executive Creative Director Jason Norcross
Music & Sound Jay Z