SAWA MNINJAH Case study RESCUE RADIO by Memac Ogilvy & Mather Dubai, Mindshare Dubai

RESCUE RADIO
The Case study titled RESCUE RADIO was done by Memac Ogilvy & Mather Dubai, Mindshare Dubai advertising agencies for subbrand: SAWA MNINJAH (brand: SAWA MNINJAH) in United Arab Emirates. It was released in Dec 2013.
Advertising campaign for SAWA MNINJAH

SAWA MNINJAH: RESCUE RADIO

Brand
SAWA MNINJAH  (SAWA MNINJAH)
Media
Case study
Released
December 2013
Posted
December 2013
Market
United Arab Emirates
Industry
TV Channels/Radio Stations and Programmes, Public awareness
Production Agency
Eardrum
Creative Director
Ramzi Moutran
Director
Ralph Van Dijk
Producer
Lesley Chambers
Producer
Cariann Lobo Fernandez
Creative Director
Ben Knight Geometry Global Dubai
Director
Ralph Van Djik
Agency
Memac Ogilvy & Mather Dubai
Art Director
Chris Hart
Creative Director
Ramzi Moutran
Director
Ralph Van Dijk
Producer
Lesley Chambers
Editor
Christian Heyne
Creative Director
Ben Knight Geometry Global Dubai
Production Agency
BKP
Agency
Mindshare Dubai

Awards:

Dubai Lynx 2013
RadioUSE OF RADIO AS A MEDIUMSILVER
Promo & ActivationFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSGOLD
MediaFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBRONZE
MediaUSE OF BROADCAST: TV, CINEMA, RADIOSILVER
Clio Awards, 2013
Content and Contact-Silver
Innovative Media-Gold
EngagementGuerrillaBronze
Cannes Lions 2013
Radio LionsProduct & Service; Public Awareness MessagesSilver
London International Awards 2013
Radio-Grand LIA
RadioPublic Service/Social WelfareSilver Winners
RadioPublic Service/Social Welfare CampaignGold Winners
RadioInnovative Use of RadioGold Winners
Epica Awards 2013
Media InnovationMedia Innovation - Traditional MediaSILVER
One Show 2014
AdvertisingInnovation in Radio / RadioGold Pencil
AdvertisingRadio / Public Service - SingleMerit Pencil
AdvertisingRadio Craft / Music and/or Sound DesignSilver Pencil
Cannes Lions, 2014
MEDIA LIONSUse of Media: Use of AudioBRONZE
Clio Awards, 2014
EngagementPublic Service: OtherGold
DirectPublic Service: AudioGold
The Loeries Awards 2014
AFRICA & THE MIDDLE EASTRADIO COMMUNICATIONGold
AFRICA & THE MIDDLE EASTMEDIA INNOVATION - SINGLE MEDIUMSilver
RADIO COMMUNICATIONDIRECTIONCraft Certificate
RADIO COMMUNICATIONORIGINAL MUSIC & SOUND DESIGNCraft Gold
The Loeries Awards 2015
Effective CreativityEffective CreativityGold

Credits & Description:

Client SAWA MNINJAH
Product SAWA MNINJAH
Entrant MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Type of Entry: Media: Use of Media
Category: USE OF BROADCAST: TV, CINEMA, RADIO
Title: RESCUE RADIO
Product/Service: SAWA MNINJAH
Entrant Company : MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency : MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Media Agency : MINDSHARE Dubai, UNITED ARAB EMIRATES
Name Company Position
Sascha Kuntze Me...

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