SHACKLETON: Xmas Mode [case study]

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: Shackleton
Product: Shackleton
Title: Xmas Mode
Media: digital, mobile
Country: Spain
Date Of Campaign: 18/12/2018
Background:
We wanted to congratulate all the clients, by carrying out a Christmas action that showed the agency´s capacity to integrate different disciplines, by creating an innovative user experience, that was “phygital” yet traditional and collaborative.
Idea:
A “useful” tool when it comes to resolving a recognisable insight.
Results:
Xmas Mode is available at xmasmode.com and has 14 characters such as St Joseph, the Virgin, the mule and the shepherd, among others. Using them it is possible to create living nativity scenes with real actors who were filmed and that interact with one another.