SK-II: Dream Again #changedestiny

Credits & Description:

Brand: SK-II
Product: skincare
Title: Dream again | SK-II #changedestiny
SK-II Global: Kylene Campos, Brand Director; Alexandra Vogler, Digital Communications Senior Manager; ShuQi Fu, Communications Manager
Global creative agency (film): Karen Ellis, Leo Burnett Singapore
Global creative agency (out-of-home): Jun Ogasawara, Grey Japan
Global PR agency: Samantha Shuttleworth & Yoonah Kim, DeVries Global SingaporeGlobal Media agency: Thor Otar Nielsen, AOL / BeOn
SK-II local teams:
Tokyo: Kaori Tsuchiya, Nicklaus Sy, Naohiro Koroki, Tasuku Cho, Mariko Horii
Great Wall of China: Weiyan Liu, HeaJeong Noh, EchoLin Lin, Iris Xuan
Seoul: Sunmyung Kang, JaeYeon Lim, YoeGin Chang
Hong Kong / Taipei: Flora Chan, Tinna Nien, Claire Kao, Christopher Lui, Fumihiko Nishida
Singapore / Kuala Lumpur / Jakarta / Bangkok: ShuQi Fu, Vorasit Turongsomboon, Aditya Bansal
New York: Buffy Hersly, Gheisa Cruz, Alvaro AndresHeredia
Local PR agencies:
Tokyo: Yukari Nomura, PRAP Japan
Great Wall: Irene Li, DeVries Global China
Seoul: YeonHwa Hong, True PR
Taipei: Jeannie Lin, Strong Public Relations
Hong Kong: Sherraine Chan, Flare Communications
Singapore: Rafidah Rashid, DeVries Global Singapore
Kuala Lumpur: Foo Mei Ling, Priority Communications Malaysia
Jakarta: Choky Halomoan, Proximity Indonesia
Bangkok: Ong-on Sahachairungrueng, ARC Worldwide Thailand
New York: Courtney Pereira, PR Consulting
The skincare company now releases the latest installment in the #changedestiny series - this time focusing on dreams.A new Global Dreams Index Survey shows that half the world’s women have given up on their dreams. The knowledge that dreams fade with age and adults who still dream are happier than those who do not, has inspired SK-II to create the film “Dream Again | SK-II #changedestiny” - unusual counseling sessions where children still full of dreams feature as counselors for the adults.