Skoda Case study The SKODA Hostel. The first in-car hostel in Moscow [english, russian] [alternative] by Proximity Russia

The Case study titled The SKODA Hostel. The first in-car hostel in Moscow [english, russian] [alternative] was done by Proximity Russia advertising agency for Skoda in Russia. It was released in Jul 2013.

Skoda: The SKODA Hostel. The first in-car hostel in Moscow [english, russian] [alternative]

Brand
Released
July 2013
Posted
July 2013
Market
Industry
Creative Director
Art Director
Art Director
Production Agency

Awards:

MIAF Awards 2013
MEDIA PROJECTSBest usage of non-standard advertising (New media)Bronze
MEDIA PROJECTSBest usage of united mediachannelBronze
Cristal Awards, 2013
MEDIA CRISTALAUTOMOBILE / AUTOMOTIVE PRODUCTCRISTAL (GOLD)
CONSUMER MARKETING CRISTALRELATIONSHIP WITH YOUTH MARKETCRISTAL (GOLD)

Credits & Description:

An unusual accommodation has recently appeared in Moscow. Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double-bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at Izmaiolovo Park, one of the most pleasant parks in the city to provide a great view for the guests. The project was created by Proximity Russia (BBDO Russi...

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