MIAF Awards 2013 | ||
---|---|---|
MEDIA PROJECTS | Best usage of non-standard advertising (New media) | Bronze |
MEDIA PROJECTS | Best usage of united mediachannel | Bronze |
Cristal Awards, 2013 | ||
MEDIA CRISTAL | AUTOMOBILE / AUTOMOTIVE PRODUCT | CRISTAL (GOLD) |
CONSUMER MARKETING CRISTAL | RELATIONSHIP WITH YOUTH MARKET | CRISTAL (GOLD) |
An unusual accommodation has recently appeared in Moscow. Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double-bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at Izmaiolovo Park, one of the most pleasant parks in the city to provide a great view for the guests. The project was created by Proximity Russia (BBDO Russi...