Sky Tv Case study SKY LIVESPOTS by Serviceplan Munich

SKY LIVESPOTS
The Case study titled SKY LIVESPOTS was done by Serviceplan Munich advertising agency for Sky Tv in Germany. It was released in Jun 2013.

Sky Tv: SKY LIVESPOTS

Brand
Released
June 2013
Posted
June 2013
Market
Copywriter
Creative Director
Executive Creative Director
Art Director
Creative Director
Account Supervisor
Account Supervisor
Account Supervisor

Awards:

Cannes Lions 2013
Direct LionsBest Use of Direct Marketing; Direct response broadcast: TV, radio & infomercialsGold
Direct LionsStrategy; AcquisitionsBronze
Media LionsProduct & Service; Publications & MediaBronze
Promo and Activation LionsProduct & Service; Publications & MediaBronze
Eurobest 2013
DirectACQUISITION & RETENTIONSilver
DirectPUBLICATIONS & MEDIASilver
MediaPUBLICATIONS & MEDIASilver
Promo & ActivationPUBLICATIONS & MEDIASilver
MediaBEST USE OF SCREENSGold
Promo & ActivationBEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGNSilver
AME Awards, 2014
products & servicesmedia promotionAME Bronze Medallion
The New York Festival, 2014
Direct & CollateralPublications & MediaThird Prize Award
Branded EntertainmentPublications & MediaThird Prize Award
Direct & CollateralBroadcastThird Prize Award
FilmTelevisionSecond Prize Award
ADC*E, 2014
Promotions, New Media, EventsNew Use of MediaGold

Credits & Description:

Type of entry: Best Use of Direct Marketing
Category: Direct response broadcast: TV, radio & infomercials
Advertiser: SKY
Product/Service: SKY
Agency: SERVICEPLAN Munich, GERMANY
Teamlead Champions League: Frank Dammann (Sky)
Production Manager Sports: Julia Boettger (Sky)
Senior Manager Campaign Communications: Sabine Schernthaner (Sky)
Senior Manager Content Marketing: Benno Unterforsthuber (Sky)
Director Campaign Communications/Social Medi...

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