Sky Tv Case study SKY Livespots by Serviceplan Munich

The Case study titled SKY Livespots was done by Serviceplan Munich advertising agency for Sky Tv in Germany. It was released in Apr 2013.

Sky Tv: SKY Livespots

Brand
Released
April 2013
Posted
April 2013
Market
Executive Creative Director
Art Director

Awards:

London International Awards 2013
Non-TraditionalLive Events - Beyond AdvertisingSilver Winners
Eurobest 2013
Branded Content & EntertainmentBEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIESBronze
DirectACQUISITION & RETENTIONSilver
DirectPUBLICATIONS & MEDIASilver
MediaPUBLICATIONS & MEDIASilver
Promo & ActivationPUBLICATIONS & MEDIASilver
MediaBEST USE OF SCREENSGold
Promo & ActivationBEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGNSilver
AME Awards, 2014
products & servicesmedia promotionAME Bronze Medallion
The International ANDY Awards 2014
Direct responseMediaBronze
One Show 2014
AdvertisingExperiential Advertising / GuerillaMerit Pencil
PIAF, 2014
Creative sales & sales support-Silver
Media engagement-Gold
The New York Festival, 2014
FilmTelevisionSecond Prize Award
Clio Awards, 2014
EngagementProduct/Service: OtherBronze
DirectProduct/Service: FilmSilver
ADC*E, 2014
Promotions, New Media, EventsNew Use of MediaGold
Intercontinental Advertising Cup, 2014
Best of Products and ServicesBest of Entertainment, Recreation & LeisureCup Winner
Best of MediaBest of Media InnovationCup Winner
Best of AdmakingBest of StrategyCup Winner
Best of AdmakingBest Use of TechnologyCup Winner

Credits & Description:

Entrant: serviceplan, Munich
SKY
Corporate Name of Client: Sky Germany
Client Account Director: Ivo Hoevel
Client Service Director - Mindshare: Daniel Epailly
Agency Account Directors: Alexander Wieland
Katrin Eberbach
Felix Emmerlich
Agency: serviceplan , Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Creative Directors: Sandra Loibl
Oliver Palmer
Copywriters: Lo...

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