| London International Awards 2013 | ||
|---|---|---|
| Non-Traditional | Live Events - Beyond Advertising | Silver Winners |
| Eurobest 2013 | ||
| Branded Content & Entertainment | BEST BRAND OR PRODUCT INTEGRATION INTO A FEATURE FILM, EXISTING TV SHOW AND/OR SERIES | Bronze |
| Direct | ACQUISITION & RETENTION | Silver |
| Direct | PUBLICATIONS & MEDIA | Silver |
| Media | PUBLICATIONS & MEDIA | Silver |
| Promo & Activation | PUBLICATIONS & MEDIA | Silver |
| Media | BEST USE OF SCREENS | Gold |
| Promo & Activation | BEST USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN | Silver |
| AME Awards, 2014 | ||
| products & services | media promotion | AME Bronze Medallion |
| The International ANDY Awards 2014 | ||
| Direct response | Media | Bronze |
| One Show 2014 | ||
| Advertising | Experiential Advertising / Guerilla | Merit Pencil |
| PIAF, 2014 | ||
| Creative sales & sales support | - | Silver |
| Media engagement | - | Gold |
| The New York Festival, 2014 | ||
| Film | Television | Second Prize Award |
| Clio Awards, 2014 | ||
| Engagement | Product/Service: Other | Bronze |
| Direct | Product/Service: Film | Silver |
| ADC*E, 2014 | ||
| Promotions, New Media, Events | New Use of Media | Gold |
| Intercontinental Advertising Cup, 2014 | ||
| Best of Products and Services | Best of Entertainment, Recreation & Leisure | Cup Winner |
| Best of Media | Best of Media Innovation | Cup Winner |
| Best of Admaking | Best of Strategy | Cup Winner |
| Best of Admaking | Best Use of Technology | Cup Winner |
Entrant: serviceplan, Munich
SKY
Corporate Name of Client: Sky Germany
Client Account Director: Ivo Hoevel
Client Service Director - Mindshare: Daniel Epailly
Agency Account Directors: Alexander Wieland
Katrin Eberbach
Felix Emmerlich
Agency: serviceplan , Munich
Global Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Creative Directors: Sandra Loibl
Oliver Palmer
Copywriters: Lorenz Langgartner
Frank Seiler
Art Director: Franz Roeppischer
Creative Producer: Florian Panier
Graphic Designer: Andreas Heuschneider
Description of the Project:
Situation:
Germans love to watch football. But only the pay TV channel Sky broadcasts all matches live and in full length. Promote this exclusive offer to the broad public TV audience.
Idea:
We broadcast the Sky exclusive Champions League match Arsenal London versus Bayern München on 19th February 2013 to ad breaks on free-TV: Six individual live ads. 60 seconds each. On four major channels.
Outcome:
5.3 Mio. viewers on TV.
Huge media echo, generating 160 Mio. Media Impressions.
Trending topic on twitter.