Sky Tv: SKY REC

Credits & Description:

Entrant: AgenciaClick Isobar, São Paulo
SKY Brasil
"SKY REC"
Corporate Name of Client: SKY Brasil
Client Account Director: Marcelo Miranda
Agency Account Director: André Chueri
Account Manager: Rodolfo Campitelli
Agency: AgênciaClick Isobar
Chief Creative Officer: Fred Saldanha
Executive Creative Director: Diego Araújo
Copywriters: Fred Saldanha
Daniel Boa Nova
Art Directors: Diego Araújo
Paulo Medeiros
Designers: Vinícius Maffeis
Michael Candido
Patrícia Fernandes
Technical Directors: André Michels
Marcelo Ficotto
Project Manager: Eduardo Maruxo
Mariana Andrade
Animators: Fabio Del Rio
Ricardo Melo
Description of the Project:
Every day Sky TV Tweets a schedule of not-to-be-missed programs. But now, if a Sky client wants to see the program at home later, they just need to retweet with hashtag #SkyRec and the program will be recorded automatically at their home.

Young people are spending more time on social networks. Our goal is to exploit this habit to reach viewers of Sky TV programming and make sure nobody misses a program.

SkyRec is a hashtag which records a program at your home, wherever you are. An innovation by Sky HDTV that makes new use of Twitter.