| Circle Awards 2015 | ||
|---|---|---|
| Digital Craft | Best Art Direction* - Single | Bronze |
| Digital Craft | Best Illustration* - Single | Bronze |
| Digital | Best Mobile Campaign - Campaign | Bronze |
Agency: Sapientnitro
Brand: Sky Rainforest Rescue
Advertising Agency: Sapientnitro
Production Company: Sapientnitro
Executive Creative Director(s): Malcolm Poynton
Creative Director: Kevin Ferry, Jamie Coggans
Creatives: Catherine Hope, Melissa Bennett
Digital Agency: Sapientnitro
Designer(s): Eva Petelina
Others Associated And Title: Worldwide Chief Creative Officer: Gaston Legorburu, Group Account Director: Claire Kemp, Senior Account Director: Kyle Webster, Senior Planner: Liz Faber, Planners: Zanna Wharfe, Adriana Coppola, Project Managers: Erica Sedgwick, Nkem Ekeke
Description (in 100 Words Or Fewer): We Needed To Inspire A Broader, Younger Demographic To Engage In The Issue Of Deforestation In Amazon. The Problem Was Youngsters Had Absolutely No Interest In Saving The Rainforest. However, We Found We Had A Shared Passion: Sustainable Fashion. So We Created Tap For Trainers. It Was A Digital Art Installation And Unique Way Of Using Instagram. One Tap Of The Rubber Tree To Create Sustainable Fashion, One Tap Of The Virtual Tree To Win A Pair Of Trainers Made With That Rubber: Our Instagram Art Brought The Message Home In A Unique Way Girls Actually Wanted To Engage With.