Smart Case study THE MONSTER-SMART LAUNCH by BBDO Berlin

THE MONSTER-SMART LAUNCH
The Case study titled THE MONSTER-SMART LAUNCH was done by BBDO Berlin advertising agency for Smart in Germany. It was released in May 2015.

Smart: THE MONSTER-SMART LAUNCH

Brand
Released
May 2015
Posted
May 2015
Market
Industry
Art Director
Producer
Producer

Awards:

Cannes Lions, 2015
DIRECTPRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICESSILVER

Credits & Description:

Festival: Direct: Product & Service: Cars & Automotive Services
Awards: Silver
Advertiser: DAIMLER AG / SMART MM
Agency: BBDO GROUP GERMANY
Geo: Germany
Digital Account Manager: Anne Hohmann, Mike Kannowski(BBDO Berlin GmbH)
Director: Daniel Warwick(c/o BigFish)
Creative Managing Director: Jan Harbeck, David Mously(BBDO Berlin GmbH)
Executive Creative Directors: Jan Harbeck, Ton Hollander(BBDO Berlin GmbH)
Managing Director: Jens Fauth(BBDO Berlin GmbH)
Producer: Jule Everts, Jakob Rühle, Helge Wallrodt(BigFish, Candy Mountain)
Creative Directors: Lukas Liske, Daniel Schweinzer(BBDO Berlin GmbH)
Agency Producer: Silke Rochow, Alexander Geier(BBDO Berlin GmbH)
Chief Production Officer: Steffen Gentis(BBDO Group Germany GmbH)
Chief Creative Officer: Wolfgang Schneider(BBDO Group Germany GmbH)
Director of Photography: Casey Campbell(c/o BigFish)
Art Director: Daniel Schweinzer(BBDO Berlin GmbH)
Editor: Kai Kniepkamp()
Copywriter / Script: Lukas Liske(BBDO Berlin GmbH)
Digital Account Manager: Anne Hohmann, Mike Kannowski(BBDO Berlin GmbH)
Director: Daniel Warwick(c/o BigFish)
Creative Managing Director: Jan Harbeck, David Mously(BBDO Berlin GmbH)
Executive Creative Directors: Jan Harbeck, Ton Hollander(BBDO Berlin GmbH)
Managing Director: Jens Fauth(BBDO Berlin GmbH)
Producer: Jule Everts, Jakob Rühle, Helge Wallrodt(BigFish, Candy Mountain)
Creative Directors: Lukas Liske, Daniel Schweinzer(BBDO Berlin GmbH)
Agency Producer: Silke Rochow, Alexander Geier(BBDO Berlin GmbH)
Chief Production Officer: Steffen Gentis(BBDO Group Germany GmbH)
Chief Creative Officer: Wolfgang Schneider(BBDO Group Germany GmbH)
Director of Photography: Casey Campbell(c/o BigFish)
Art Director: Daniel Schweinzer(BBDO Berlin GmbH)
Editor: Kai Kniepkamp()
Copywriter / Script: Lukas Liske(BBDO Berlin GmbH)