| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | PRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICES | SILVER |
| The New York Festival, 2015 | ||
| Public & Media Relations | Products & Services: Automotive Products & Services | THIRD PRIZE AWARD |
| Digital | Viral: Video | THIRD PRIZE AWARD |
| ADC*E Awards, 2015 | ||
| Interactive & Mobile | Digital Content | ADCE Silver Star |
| LIA (London International Awards), 2015 | ||
| Branded Entertainment | Online Episode/Special | Bronze Winner |
Advertiser: DAIMLER AG / SMART MM
Agency: BBDO GROUP GERMANY
Geo: Germany
Digital Account Manager: Anne Hohmann, Mike Kannowski(BBDO Berlin GmbH)
Director: Daniel Warwick(c/o BigFish)
Creative Managing Director: Jan Harbeck, David Mously(BBDO Berlin GmbH)
Executive Creative Directors: Jan Harbeck, Ton Hollander(BBDO Berlin GmbH)
Managing Director: Jens Fauth(BBDO Berlin GmbH)
Producer: Jule Everts, Jakob Rühle, Helge Wallrodt(BigFish, Candy Mountain)
Creative Directors: Lukas Liske, Daniel Schweinzer(BBDO Berlin GmbH)
Agency Producer: Silke Rochow, Alexander Geier(BBDO Berlin GmbH)
Chief Production Officer: Steffen Gentis(BBDO Group Germany GmbH)
Chief Creative Officer: Wolfgang Schneider(BBDO Group Germany GmbH)
Director of Photography: Casey Campbell(c/o BigFish)
Art Director: Daniel Schweinzer(BBDO Berlin GmbH)
Editor: Kai Kniepkamp()
Copywriter / Script: Lukas Liske(BBDO Berlin GmbH)
Digital Account Manager: Anne Hohmann, Mike Kannowski(BBDO Berlin GmbH)
Director: Daniel Warwick(c/o BigFish)
Creative Managing Director: Jan Harbeck, David Mously(BBDO Berlin GmbH)
Executive Creative Directors: Jan Harbeck, Ton Hollander(BBDO Berlin GmbH)
Managing Director: Jens Fauth(BBDO Berlin GmbH)
Producer: Jule Everts, Jakob Rühle, Helge Wallrodt(BigFish, Candy Mountain)
Creative Directors: Lukas Liske, Daniel Schweinzer(BBDO Berlin GmbH)
Agency Producer: Silke Rochow, Alexander Geier(BBDO Berlin GmbH)
Chief Production Officer: Steffen Gentis(BBDO Group Germany GmbH)
Chief Creative Officer: Wolfgang Schneider(BBDO Group Germany GmbH)
Director of Photography: Casey Campbell(c/o BigFish)
Art Director: Daniel Schweinzer(BBDO Berlin GmbH)
Editor: Kai Kniepkamp()
Copywriter / Script: Lukas Liske(BBDO Berlin GmbH)
Description of the Project:
To create buzz shortly before the world premiere of the new smart generation we produced an absurd teaser-film. The message: after the smallest city car, smart is now building the biggest city car ever. The effect: within a few days the video reached more than 500.000 views and was ranked number 1 in the German viral video charts. On the day of the world premiere we reached the highest traffic of all time on smart.com