To launch new Smirnoff Ice Double Black with Guarana,Isobar, South Africa created a first of its kind cab service that will change the way people hit the town, forever.It's a service that puts consumers entirely in control of their night; using the one thing we all take with us on a big night, our cell phones. The Explore the Night App will bring one of 60 Smirnoff Ice Double Black Cab to wherever you are in Jozi, Cape Town or Durbs ( SA cities) in minutes and will take you wherever you want to go. We also built the Heat map, a real time nightlife discovery tool into that app to ensure you found what was happening in your city whilst it was happening.
Category: Drinks, alcoholic
Client: brandhouse beverages
Agency: Isobar
Country: South Africa
Director: Duvan Durand
Creative Director: Dylan Howe Jones
Art Director: Shannon Tomblin
Copywriter: mari basson
Strategist: Michael Zylstra
Agency Producer: Benno Vermeulen