| Cannes Lions, 2014 | ||
|---|---|---|
| CYBER LIONS | Web Platforms: Website | SILVER |
Type of entry: Web Platforms
Category: Website
Advertiser: SONY
Product/Service: WEBSITE
Agency: WIEDEN+KENNEDY Portland, USA
Client: SONY
Product: WEBSITE
Entrant: WIEDEN+KENNEDY Portland, USA
Type of Entry: Web Platforms
Category: Website
Entrant Company : WIEDEN+KENNEDY Portland, USA
Advertising Agency : WIEDEN+KENNEDY Portland, USA
Executive Creative Directors: Joe Staples/Susan Hoffman (Wieden Kennedy)
Creative Directors: Dan Hon/Mike Giepert (Wieden/Kennedy)
Director Of Interactive Production: Pierre Wendling (Wieden/Kennedy)
Copywriters: Charlie Gschwend/Claire Bateman (Wieden/Kennedy)
Art Directors: Devin Gillespie/Robbie Rane (Wieden/Kennedy)
Information Architect: Jason Sack (Wieden/Kennedy)
Interactive Producer: Tricia Huetig (Wieden/Kennedy)
Associate Media Director: Lisa Christy (Wieden/Kennedy)
Strategy Director: Anibal Casso (Wieden/Kennedy)
Interactive Strategists: Justin Micklish/Laura Hall/Matt Hisamoto (Wieden/Kennedy)
Account Director: Trish Adams (Wieden/Kennedy)
Account Supervisor: Diana Gonzalez (Wieden/Kennedy)
Account Executive: Nick Larkin (Wieden/Kennedy)
Executive Creative Directors: Damon Duncan/Matt Trott (Assembly)
Technology Director: Rhys Dippie (Assembly)
Lead Developer: Jeff Nusz (Assembly)
Producer: Amanda Chambers (Assembly)
Creative Execution:
To communicate Sony’s unique blend of artists and engineers, we told the story of how those partnerships inspired the creation of seemingly crazy products. To show how this philosophy is baked into each product, we disassembled each into its parts—chips, wires and screens but also lollipops, opera glasses and bits of cheese representing the contribution of artists and engineers. As users scrolled through the site, the pieces assembled to tell our story. We also included videos and other features to continue that story. The finished product is a smooth, seamless experience that works across all devices including desktops, phones and tablets.
The site received over 700,000 unique visitors with an average of 3.52 minutes per visit. Conversation around the brand continued to shift from negative to positive, while significant traffic was driven to multiple platforms that further pushed the brand's artistry & engineering identity and further increased brand relevance.
After decades of being the pinnacle for technophiles all over the world, Sony had lost its way and become an emotionally invisible brand. Our job was to help Sony find its voice and once again become part of the cultural conversation. What makes Sony unique as a technology company is that it is more than a technology company. Sony is a combination of both artists and engineers. We developed a digital hub to help bring to life Sony's DNA of artists and engineers.