Client: Sony VAIO
Title: The Ultimate Product Launch
Agency: 180, Los Angeles
Production Company: @radicalmedia, Los Angeles/New York
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Art Directors: Ryan Pocket Fluet, Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Executive Producers: Frank Scherma, Justin Wilkes
Head of Production: Bob Stein
Producer: Andrew Fried
Story Producer: Amy Korngiebel
DP: Zoran Popovic
Casting Director: Aine Carey
Editorial: Outpost Digital
Editor: Ting Poo
Executive Producer: Liz Frisell
Assistant Editor: Chris Messina
Music: Stock