Sony Case study XPERIA UNDERWATER STORE by Fortune Promoseven Dubai

XPERIA UNDERWATER STORE
The Case study titled XPERIA UNDERWATER STORE was done by Fortune Promoseven Dubai advertising agency for subbrand: Sony Xperia (brand: Sony) in United Arab Emirates. It was released in May 2015.

Sony: XPERIA UNDERWATER STORE

Brand
Released
May 2015
Posted
May 2015
Copywriter
Executive Creative Director
Strategic Planner
Art Director

Awards:

Cannes Lions, 2015
OUTDOORAMBIENT: SPECIAL BUILDBRONZE
Clio Awards 2015
Public RelationsProduct/Service: Product LaunchSilver

Credits & Description:

Festival: Outdoor: Ambient: Special Build
Awards: Bronze
Advertiser: SONY MOBILE COMMUNICATIONS
Agency: FP7/DXB
Geo: United Arab Emirates
STRATEGIC PLANNER: AAKRITI GOEL(FP7/DXB (Part Of McCann Worldgroup))
COPYWRITER: CHRIS BOOTH(FP7/DXB (Part Of McCann Worldgroup))
DESIGN DIRECTOR: EROL SALCINOVIC(FP7/DXB (Part Of McCann Worldgroup))
GENERAL MANAGER - BUSINESS UNIT: KARL UHLEMANN(FP7/DXB (Part Of McCann Worldgroup))
HEAD OF PRODUCTION: KHALED HAMZA(FP7/DXB (Part Of McCann Worldgroup))
PRODUCTION TEAM: NASIR IQBAL(FP7/DXB (Part Of McCann Worldgroup))
MANAGING DIRECTOR: SASAN SAEIDI(FP7/DXB (Part Of McCann Worldgroup))
MARKETING DIRECTOR: SPYROS GOUSETIS(SONY MOBILE COMMUNICATION)
HEAD OF STRATEGIC PLANNING AND INSIGHTS: TAHAAB RAIS(FP7/DXB (Part Of McCann Worldgroup))
ACCOUNT MANAGER: ALSTON DSA(FP7/DXB (Part Of McCann Worldgroup))
AGENCY PRODUCER: BRENCE DSA(FP7/DXB (Part Of McCann Worldgroup))
MARKETING COMMUNICATION MANAGER: GITA GHAEMMAGHAMI(SONY MOBILE COMMUNICATIONS)
SENIOR DESIGNER: KUBA SKOWRONSKI(FP7/DXB (Part Of McCann Worldgroup))
ART DIRECTOR: MO ARAM(FP7/DXB (Part Of McCann Worldgroup))
MARCOM DIGITAL MANAGER: NICOLAS FIDRY(SONY MOBILE COMMUNICATION)
EXECUTIVE CREATIVE DIRECTOR: PAUL BANHAM(FP7/DXB (Part Of McCann Worldgroup))
STRATEGIC PLANNER: SAMEER ISLAM(FP7/DXB (Part Of McCann Worldgroup))
SENIOR DESIGNER: SAMEER KETKAR(FP7/DXB (Part Of McCann Worldgroup))
CREATIVE SERVICES: SREENIVASAN KUNIYIL(FP7/DXB (Part Of McCann Worldgroup))
SENIOR GRAPHIC DESIGNER: SYED RIZWAN ALI(FP7/DXB (Part Of McCann Worldgroup))
STRATEGIC PLANNER: AAKRITI GOEL(FP7/DXB (Part Of McCann Worldgroup))
COPYWRITER: CHRIS BOOTH(FP7/DXB (Part Of McCann Worldgroup))
DESIGN DIRECTOR: EROL SALCINOVIC(FP7/DXB (Part Of McCann Worldgroup))
GENERAL MANAGER - BUSINESS UNIT: KARL UHLEMANN(FP7/DXB (Part Of McCann Worldgroup))
HEAD OF PRODUCTION: KHALED HAMZA(FP7/DXB (Part Of McCann Worldgroup))
PRODUCTION TEAM: NASIR IQBAL(FP7/DXB (Part Of McCann Worldgroup))
MANAGING DIRECTOR: SASAN SAEIDI(FP7/DXB (Part Of McCann Worldgroup))
MARKETING DIRECTOR: SPYROS GOUSETIS(SONY MOBILE COMMUNICATION)
HEAD OF STRATEGIC PLANNING AND INSIGHTS: TAHAAB RAIS(FP7/DXB (Part Of McCann Worldgroup))
ACCOUNT MANAGER: ALSTON DSA(FP7/DXB (Part Of McCann Worldgroup))
AGENCY PRODUCER: BRENCE DSA(FP7/DXB (Part Of McCann Worldgroup))
MARKETING COMMUNICATION MANAGER: GITA GHAEMMAGHAMI(SONY MOBILE COMMUNICATIONS)
SENIOR DESIGNER: KUBA SKOWRONSKI(FP7/DXB (Part Of McCann Worldgroup))
ART DIRECTOR: MO ARAM(FP7/DXB (Part Of McCann Worldgroup))
MARCOM DIGITAL MANAGER: NICOLAS FIDRY(SONY MOBILE COMMUNICATION)
EXECUTIVE CREATIVE DIRECTOR: PAUL BANHAM(FP7/DXB (Part Of McCann Worldgroup))
STRATEGIC PLANNER: SAMEER ISLAM(FP7/DXB (Part Of McCann Worldgroup))
SENIOR DESIGNER: SAMEER KETKAR(FP7/DXB (Part Of McCann Worldgroup))
CREATIVE SERVICES: SREENIVASAN KUNIYIL(FP7/DXB (Part Of McCann Worldgroup))
SENIOR GRAPHIC DESIGNER: SYED RIZWAN ALI(FP7/DXB (Part Of McCann Worldgroup))