State Election Commission: VROTING [image] 2

Credits & Description:

Category: Public Interest, NGO
Media: Experiential
Brand: State Election Commission
Agency: McCann
Geo: Puerto Rico
Advertising Agency: McCann, San Juan, Puerto Rico
Creative Director: Nanel Rodríguez
Senior Copywriter: Luis Romero
UX: Juan Pablo Toledo
Art Directors: Gerardo Figueroa, José Llompart
Chief Executive Officer: Rubén Rodríguez Cid
Production: POV
Published: October 2016
Description: Puerto Ricans had always exercised their vote the same way… until now.
Just months before the big day, the State Election Commission implemented the new electronic scrutiny machine. This brought uncertainty, voters were reluctant and didn’t trust this new process. The CEE was worried that this could cause long lines on election day or even worse… electoral abstention.We needed to change that perception by giving people a test trial of the new voting process before they even got there. Not in the real world, but in a virtual one.